A woman with shoulder-length brown hair, wearing a sleeveless black top with white trim, holding a black laptop with a pink sticker, standing against a plain light-colored wall.

Designed with direction.

With a background in Product Design, experience working in a creative studio, and a lifelong passion for creativity, my approach is shaped by the convergence of creative instinct, strategic thinking, and functional design.

I believe strategic design is not just about making brands look good, it is a practical and purposeful tool to help them communicate clearly, connect meaningfully, and respond to what today’s market needs.

See my CV
  • Glass door with a logo and text. The logo consists of five overlapping circles in white, cream, red, and black. Below the logo, the text reads "ORBITA" and "EN CONSTANCIA MOVIMIENTO." The background shows an interior with framed pictures on the wall.

    Strategic Branding

    Ready to launch your business but not sure where to start? This is where we begin.

    We study the existing landscape, identify what makes your brand unique, and create a visual identity and brand universe that give you clarity on how to communicate with your audience.

    The final deliverable is a complete brand design and personality manual: a guide that defines who you are, why you exist, and what makes you stand out from the competition.

  • Two tags, one blue and one white, hang from a string against a light background, with one tag featuring a drawing of a curved line.

    Stategic Rebranding

    If your business or product feels outdated, needs a refresh, or is no longer evolving, this service is designed for you.

    We revisit your brand’s origins, values, and goals to create a renewed identity that communicates with clarity, relevance, and purpose, giving your business the tools it needs to grow.

    The final deliverable is a complete brand guide, including all specifications and ready-to-use files to confidently relaunch your business.

  • A person lying on a wooden deck with legs up on chairs, wearing athletic clothes, next to a bicycle, with overlaid Spanish text about hydration and training tips.

    Social Media

    If your business’s social media is not communicating the way you want it to, this service is for you.

    We analyze and optimize your social presence from your username, to the way you reply to DMs. We define your needs and opportunities for each channel, establish content pillars and communication guidelines, and create content designed to help your business reach new audiences.

    We work with a monthly fee, delivering ready-to-publish posts or, for an additional cost, we can publish them for you. This way, you can maintain a social media presence that is consistent, strategic, and active.

  • Purple box with yellow text that says 'que quiero' and additional smaller text, decorated with repeating teal and purple pattern, floating against a white background.

    Packaging Design

    We design the best solution for your packaging and products. By analyzing the market and identifying key opportunities, we create packaging that doesn’t get lost on the shelf, but stands out from the rest.

    A clear strategy and thoughtful analysis allow us to uncover the opportunities that make your product more visible, relevant, and memorable.

  • Open book titled 'Andamio de Vida' with a cover illustration of a red scaffold and blue background, displaying a person climbing, and reading 'Create good habits for your life rhythm' in Spanish.

    Book Cover Design

    People do judge a book by its cover — and this service makes sure they do so for the right reasons.

    We explore different concepts and styles to create a book cover and chapter design that build an immersive, enjoyable experience for the reader.

  • A white bikini top with blue polka dots and colorful braided straps floating in a swimming pool.

    Product Photography

    If you need to update photos for your website or catalog, have new products to showcase, or simply want images that capture attention on social media, this service is for you.

    We adapt to your product type and desired outcome to create high-quality images that feel aligned with your brand and purpose

  • Two models wearing black T-shirts with colorful celestial graphics and Spanish text, one showing the front and the other the back of the shirts.

    Merch & Physical UX

    If you already have a well-established brand but need to bring it into the physical world, this service is for you.

    We design uniforms, menus, brochures, stands, posters, and any other tangible brand materials that help you create a stronger brand presence.

Let's get started!

Ready to shake things up?