Andamio de Vida
2025
Andamio de Vida is a book about personal growth and how small changes in our routines can create a meaningful impact when added together.
For the design of this cover, we first researched the anatomy of a book — specifically within the self-help category. After gaining a clear understanding of its structure and key elements, several concepts were developed.
There were three main things we wanted the cover to achieve:
UNDERUSED COLORS
within the self-help book category.
A SMALL SNEAKPEEK
of the book’s content.
INVITING GRAPHICS
so the potential reader would take their time analyzing the book.
First, we played with graphics.
We explored different layouts with neutral colors.
We tested literally every color, typeface, size, and layout imaginable.
We tested literally every color, typeface, size, and layout imaginable.
We narrowed things down, refined the concept, and made key decisions about what was working and what wasn’t.
The author chose his favorite combination, and based on that direction, we designed the rest of the book’s sides, the chapter covers, and the graphics included throughout the book.
