Epicore Hydration
2025
Epicore Hydroguard is a wearable patch that measures sweat loss and, therefore, hydration levels in athletes. It allows users to understand how much water they should consume during training. As a new product in the market, the project began with research and analysis of the target customer and their share of wallet.
To understand how to communicate with the target customer, a runner or athlete, we defined the brand’s tone of voice for social media. The goal was to communicate science and data in a way that felt close and relatable, from athlete to athlete.
The tone needed to encourage growth and performance, while keeping every message clear, concise, and easy to understand.
The Instagram profile was optimized to strengthen its organic visibility. We selected strategic keywords and SEO-driven language to help the brand become easier to discover, more relevant to its target audience, and better positioned within the platform.
A trade show booth was designed for an occupational health and safety fair to showcase Epicore Connect, the brand’s industrial solution
The wall design aimed to both inform visitors about the product and provide relevant context for those interested. A storytelling approach was used, connecting facts and data with the local context of the country, including industries such as banana, coffee, sugar, and others.
