Molokai
2025
Molokai is a swimwear brand that creates custom-sized and custom-designed bikinis. However, its visual identity did not reflect the true value, care, and personality behind the business.
The slogan combines action and personalization into a brief, memorable statement. It captures Molokai’s unique promise: customizable swimwear that celebrates authenticity and empowers every woman to make her style truly her own.
The new logo was created by combining elements of the original logo, the brand’s beloved customers, and the first letters of its name, creating a visual tribute to its past, its audience, and its identity.
The new brand colors were chosen to refresh and communicate the brands identity, a tropical escape.
Patterns & Colors
Brain Coral
Mandarin Fish
Molokai Sun
